Issues facing Marketing and Email Service Providers Today
- Customer churn. Your customer relationships are at risk right now — statistics show three out of four ESP customers have switched providers in the last two years, and nearly a third are planning to do so in the coming year.
- Performance issues. Failure to meet SLAs undermines customer confidence and trust, while deliverability and latency issues negatively impact revenue by reducing conversions on time-sensitive promotions, leading customers to question your ability to perform.
- Lack of flexibility. Complex customer launch processes create bottlenecks and drain resources, while cumbersome integration efforts can frustrate new customers, reduce margins and hamper your ability to take on complex, profitable accounts.
Add Value. Help Your Customers Succeed.
Message Systems helps MSPs and ESPs be the best at delivering messages on behalf of their customers. We help your customers succeed — while you gain higher revenue and drive down customer attrition — through unmatched performance, deliverability, integration and management reporting. Our clients tell us that by working with Message Systems, they can:
- Improve retention through simplified integration with their customers' IT systems, fostering deeply integrated customers.
- Deliver more value by providing visibility into recipient actions and message disposition — thus supporting more effective targeting and campaign optimization.
- Differentiate offerings and justify premium pricing through faster time to market on new features and capabilities.
- Boost profit margins through reduced operational cost and complexity.