Resource Center

Videos

Video

Insight 2014 Highlights

A highlights video of some of the great things that happened at the 2014 User Conference

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Video

John Arnold from Return Path on Industry Adoption of DMARC Email

"Security is everyone’s responsibility and we all need to adopt this standard and make it the best it can be." So DMARC is a really interesting topic and the reason why it is interesting is because it’s a common language that we can all use globally to come together to the same table, and it helps the ISPs, it helps senders, it helps consumers, and it’s a layer of protection that we can add if we all work together.

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Ryan Phelan: Actionable Insights through Big Data

Data without action is empty. It doesn’t do anything.

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Introducing Message Systems University

A subscription to Message Systems University combines the best of instructor-led training with self-paced and self-directed training.

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Ryan Phelan from Acxiom on The Importance of an Email Strategy

"The feedback and the information that we get from Message Systems, the information that we get from Return Path, makes a more educated marketer so they can take that data back and they can make the right decision for the next campaign."

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John Arnold from Return Path on a New Paradigm in Email

"Creating a mosaic for your customer is sort of a new paradigm in email. And one of the things that is so exciting about email is that there’s all these innovations happening and any time innovation happens you have emerging thoughts and emerging ways to do things."  Similar to back in the old days of email where we started to get data from clicks and opens and complaint rates and those kinds of things. 

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John Arnold from Return Path on Getting Into the Inbox

"...if your emails are highly relevant and interesting to the people that you are sending them to then the ISPs like that because that serves the customer really well." So getting into the primary folder at a ISP like Gmail or Yahoo is different for every sender and that’s part of what’s happening in the space now with email. That’s why email is becoming so data driven. It’s because all of those ISPs are now starting to look in different places for filtering decisions that serve their customers the best. 

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Video

Interact 2013 Conference Highlights

See a highlight video of what happened at our 2013 Annual User Conference.

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Video

The Validator - A Free Email Authentication Tool

An all-in-one DKIM test, SPF checker and DMARC verification app, the Validator Tool is the ultimate test for email authentication and a direct route to ISP acceptance.

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Video

Return Path: Measuring Engagement

“...if people send a lot of email... they look to both Message Systems and Return Path to guarantee an ROI on their email marketing...” Return Path works with two sets of customers: people who send a lot of email and people who receive a lot of email. And our goal is to make sure that wanted mail makes it into the inbox.

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Video

Jack Hogan from LifeScript on Better Email Deliverability

“The customer service that we’ve gotten out of Message Systems has been great.” I'm Jack Hogan, I'm the Chief Technology Officer and co-founder of LifeScript. We're a digital health publisher. We focus mainly in women's health, so a lot of content distributed through newsletters, driving eyeballs to the website, all ad based revenue stream, a lot of pharmaceutical CPG advertising.

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Mike Hammer from AG Interactive on Better Email Deliverability

“They’ve made it easier in terms of just having the mail go through.”

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Dennis Dayman from Eloqua on the Value of Message Systems

“Obviously, Message Systems was that choice for us” My name is Dennis Dayman. I’m the Chief Privacy & Security Officer for Eloqua. Eloqua is a revenue performance management company that primarily drives customers’ leads mostly though email, and also through the social media channel.

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Ed Weber from US Airways on Improving Customer Relations

“I gotta say that the Message Systems team has come through and really responded well.” I’m Ed Weber. I’m IT Director at US Airways. The area that I work in is reservations automation and service recovery as well as customer relations. Scalability is huge because we are going to build on this and we wanted to make sure it was flexible enough to solve, not just our current first rattle out of the box if you will, our first phase, but also to address future phases.

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Email Deliverability and Speed for Financial Market Intelligence

“By implementing Message Systems, we really were able to save our business.” We had both issues in deliverability and we also had issues in just pure speed. So, you know, some of our lists are very large and to send those out very very quickly was a challenge to the system. Plus, the original system actually also did the delivery. So, when you would start getting blocked by ISP, it would slow your mail down, which would slow your sending down, which would slow everything down.

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Video

David Kirkpatrick Discusses Facebook & Message Systems

“There is enormous room for innovation.” In general, I think the behavioral changes that are being sort of pioneered by Facebook, and Twitter, and LinkedIn, and Foursquare and some of those companies are inevitably going to affect the way every business has to operate because the behavior of the consumer and the employee is being altered and the expectations of the employee are being altered.

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Video

Brian Johnson from mBlox Discusses Mobile Momentum

“The value that Message Systems brings to mobile is really clear...” This is really just a perfect fit, the perfect add-on, and I think really extends the high level of service that Message Systems has today.

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Video

TC Transcontinental's Matt Vernhout

Matt Vernhout is director of delivery & ISP Relations with TC Transcontinental, one of Canada's largest players in publishing and media marketing.

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Video

Personalization & Preference Management in the Mobile Age

Mike Hillyer, Director of Sales Engineering at Message Systems, discusses the issues that brand marketers need to address to effectively reach customers via email and mobile messaging in the smartphone era.

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