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Inbox Marketer

Technology for Email Marketers

Inbox Marketer provides email marketing services to Fortune 500 companies and SMBs, helping them drive sales and win new customers.

Challenges

  • Automation
    Existing open source MTA email infrastructure couldn't automate bounce code handling and other manual tasks.

  • Scalability
    Inbox Marketer's rapid growth required a scalable infrastructure, but it’s incumbent MTA couldn't scale without significant investments in hardware and code development.

  • Deliverability
    The Inbox Marketer had poor visibility into sending queues and deliverability metrics.

Solution

Inbox Marketer implemented the Momentum email platform and was able to:

  • Use Momentum's Adaptive Delivery feature to automate tasks, including bounce code handling and traffic shaping based on ISP feedback.

  • Get real-time visibility into email performance.

  • Easily scale without additional investments.

The Bottom Line

With Momentum we’re sending faster and more consistently than ever before. We’ve already reduced the amount of administrative time required to operate and manage our email implementation by 30 percent.

-- Matt Vernhout Chief Privacy Officer and manager of deliverability, Inbox Marketer

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