Make informed business and technology choices
Our guides explore how emerging digital messaging technologies are opening up new business opportunities, and discuss how you can use Message Systems integrated email and mobile text solutions to increase revenue, improve customer engagement and win new business.
Grow Your Customer Engagement
Customer Engagement between a brand or business and its target audience is critical for maximizing long-term consumer value. So what’s the perfect strategy for creating and maintaining customer engagement? Data-driven marketing and triggered emails.
Transactional Email + Triggered Email
In this guide, we’ll take a deep dive into the attributes that characterize transactional email and triggered email, what distinguishes one from the other and how they can be combined with traditional marketing email to improve engagement. We’ll also explore basic best practices — when it’s appropriate to send one kind of email or the other, common mistakes to avoid and lots more. Download this free guide to learn:
You know that the benefits of a single platform solution are clear, but getting decision-makers to see things your way means having the numbers that can convince them of buying in.
Enter Mobile Messaging
Everyone’s getting onboard with mobile--using a channel here or there to extend advertising dollars, increase efficiency, and encourage more purchasing decisions. But they’re still missing something.
Mobile: The Key to Your Email Strategy
Many marketers believe that mobile messaging streams, such as push notifications and text messaging, will replace email as the prime communication channels for customer engagement.
Marketing Channel and Engagement Benchmark Survey
This survey guide from Message Systems reveals the growing importance of cross-channel messaging for effective customer engagement in today's mobile marketplace.
10 Steps to Mobile Messaging
The explosive growth of mobile messaging, smartphones and the mobile web has brought enormous changes to existing industries and created entirely new ones.
Mobile Dream Team
As hard as you work to get your message across as many channels as possible, it will never be enough if these message silos are managed independently of each other.
Best Practices For An Email Security Program
Some of today's most dangerous, devastating cyber attacks begin with a simple, innocent-looking email. Learn the tools and strategies you need to keep your messaging environment safe and secure.
Push Notification Best Practices
A well-designed app can only go so far in engaging your customers — especially when yours becomes buried under their newest favorites. Yet, there are companies that have found their way to the top of the pile, remaining visible and relevant despite the challenge. Why shouldn’t yours?
How DMARC Is Saving Email
If you’re a high-volume sender of email, you already understand the importance of security and deliverability to your email initiatives, or you probably wouldn’t be reading this.
The State of Mobile Adoption
Are your mobile methods up to speed with consumer trends? We surveyed companies across a wide range of customer-focused industries to find out where they are with mobile now, what keeps them up at night, and the direction they are headed next.
Transactional Messaging Best Practices
Transactional messages used to be “nice-to-have.” Customers appreciated getting a confirmation email for their online purchases. simple text reminders let cell phone subscribers stay on top of usage and billing. Today, relevant and timely messaging is expected in all aspects of a customer’s daily dealings. This in-the-moment style of messaging has simply become a way of life. How ready are you to evolve?
Shaping the Future of Messaging
Looking for a more challenging read? Email experts, check out our White Papers for detailed insights into the technological innovations shaping today's digital messaging environment.
Email in the Age of APIs
A new age of APIs has enabled seamless integration with the cloud, redefining the marketplace. Learn how API-driven infrastructure enables highly personalized, scalable, and flexible email applications.
A New Architecture for Complex Messaging Needs
A New Architecture For Today's Complex Messaging Needs Enabling scalable, high-performance, analytics-informed customer engagement across channels with Momentum 4
Nobody Wants to Wait in Line
Momentum’s unique virtual IP functionality helps to minimize ISP blocks and gets your message delivered to the inbox on time.
Listen to What They're Saying
Momentum proactively adjusts sending patterns and speeds from ISPs based on bounce and Feedback Loop responses to ensure optimum inbox performance for your email campaigns and programs.
Finding the Ideal Email Solution Provider
Selecting an on-premise messaging platform, or integrating with an ESP (Email Service Provider) is a long detailed process. But many companies aren’t prepared to ask the right questions and find themselves on the short end of the stick at the end of the day.
What Sets Momentum Apart
Obsolete open-source MTA platforms still account for the majority of email servers on the Internet. But the companies that rely on high-volume email for effective customer communication choose Momentum from Message Systems – the platform that handles more than 20% of the world’s email traffic.
The Total Economic Impact of the Momentum Platform
Tired of trying to convince the team that a new messaging platform “makes sense”? What if it were to actually “make cents”? With the help of commissioned research conducted by Forrester Consulting, Message Systems will deliver a framework that will help you to evaluate the potential financial impact on your business if you invest in the Momentum platform. No more guessing – the metrics are revealed.
Improving Delivery Through Automation
Adaptive Delivery® is the first solution of its kind specifically designed to automate the monitoring of bounces and complaints, and adjust connection rates and throughput accordingly.
The New Communications Standard
It’s clear that both email and mobile messaging are indispensable tools in the marketer’s arsenal. The true value in utilizing these channels are derived however, not when these are used separately but when used in tandem with each other — in targeted, coordinated cross-channel campaigns.
Safeguarding Message Streams
The most dangerous forms of messaging abuse are no longer the broad, indiscriminate attacks of the past. Today, far more damage is done by precisely targeted spearphishing exploits aimed at specific companies or specific individuals.