Associations & Alliances

Asia Digital Marketing Association

The association's role as the voice of the digital marketing industry is inseparable from the concerns that face everyone working in our industry today. This site provides a gateway to information and resources designed to answer those concerns and help promote the role of digital marketing as a key activity within the total marketing mix. As the industry develops, ADMA aims to establish itself as a pillar of the industry, committed long term to driving the mediums growth and sophistication and provides focus and leadership for all sectors of the industry.

Direct Marketing Association

Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.

Direct Marketing Club of New York

The Direct Marketing Club of New York (DMCNY) is the tri-state organization that has provided the support, education, and a network of opportunities to direct marketers for over 60 years. They are a regional, professional non-profit association for all those interested in direct marketing.

Email Experience Council

The Email Experience Council (eec) is more than a professional organization with a website. The eec is an interactive destination with a unique mission. We act as a resource that empowers you to positively impact your email marketing efforts. We believe that the way to succeed with email is to leverage its power as the backbone of all digital communications. We advocate holistic messaging and data driven targeting as ways to make email successful. Our mission is to demonstrate the power and impact that email has on our lives.

Email Sender & Provider Coalition

Formed in 2002, the Email Sender and Provider Coalition is a cooperative group of industry leaders working to create solutions to the continued proliferation of spam and the emerging problem of deliverability. Our membership provides volume mail delivery services to an estimated 250,000 clients - representing the full breadth of the U.S. marketplace. The ESPC is currently working on solutions to spam and deliverability concerns through a combination of legislative advocacy, technological development, and industry standards.

Messaging Anti-Abuse Working Group

The Messaging Anti-Abuse Working Group is a global organization focusing on preserving electronic messaging from online exploits and abuse with the goal of enhancing user trust and confidence, while ensuring the deliverability of legitimate messages. With a broad base of Internet Service Providers (ISPs) and network operators representing over 600 million mailboxes, key technology providers and senders, M3AAWG works to address messaging abuse by focusing on technology, industry collaboration and public policy initiatives.

Online Trust Alliance

Founded in October 2004, the mission of OTA is to enhance online trust and confidence, by facilitating best practices and the deployment of Internet authentication and reputation standards and solutions. AOTA is comprised of leading business, industry and non-profit organizations who are working to improve trust and confidence in electronic messaging, the Internet and ecommerce. With the onslaught of phishing and forged email, this collaboration is critical to help ensure the reliability and deliverability of email, reinforce online trust and confidence, and protect the brands and domains of businesses worldwide.


SIPA is the international trade association dedicated to advancing the interests of for-profit subscription newsletter publishers and specialized-information services. The mission of the Specialized Information Publishers Association (SIPA) is to serve its member newsletter and other specialized-information publishers worldwide through education, training, networking and advocacy to foster growth, profitability and professional excellence.