Digital Messaging Solutions for Publishers and Media Firms

Improve profitability and open up new revenue streams with intelligent email and mobile messaging from Message Systems. Our next-generation messaging solutions enable publishers, content providers and media firms to adapt messages and formats to achieve optimal response and industry-leading delivery performance.

Issues Faced in Publishing and Media

Competitive pressures and demanding customer requirements are making superior messaging infrastructure vital to the profitability of content creators everywhere. To thrive alongside new media and social networking companies, publishers need to address key challenges:

• Monetizing content. Publishers leave money on the table every day. Limited visibility into recipient actions that drive publisher revenue — such as opens and clicks — hurts the bottom line.
• New subscriber acquisition. Missed opportunities to acquire and retain subscribers hurt profits. Timely responses to subscription requests drive conversion rates while speed of content delivery affects perceptions and loyalty — especially with perishable or time-sensitive information.
• Meeting delivery preferences. Readers expect access to content via multiple channels (email, SMS, IM).

Master the New Communications Environment

The Message Systems Solution

Message Systems helps publishers and media firms be the best at delivering information to their customers. Publishers and content creators like Agora, Inc. and Thrillist tell us that by working with Message Systems, they have been able to:

• Boost traffic and revenue by refining content, presentation and delivery based on real-time content and marketing campaign response rates.
• Improve reader satisfaction with both existing and new subscribers.
• Differentiate their offerings and justify premium pricing through superior service.
• Improve profit margins through reduced operational cost and complexity.