Stop Customer Churn and Rebuild Valuable Relationships

Re-establish valued relationships and improve customer retention using personalized messaging built on deep insight into customer preferences and communication behaviors. Message Systems solutions enable innovative customer engagement strategies that use multi-channel messaging to identify "at risk" customers and reduce customer churn.

Intelligent Messaging Creates More Engaged, More Loyal Customers

Whether you're a retailer, publisher, telecom carrier or are selling services from the cloud, customer retention is a top-level concern. It costs less to derive revenue from current customers than to acquire new ones. But it can be difficult to identify at-risk customers whose loyalty might be waning.

Customer churn wastes valuable resources

Studies show that acquiring a new customer costs anywhere from five to ten times as much as leveraging a healthy relationship with an existing customer.

Poor visibility makes it difficult to identify at-risk customers

Tracking data from email opens and click-throughs, subscriber opt-in/opt-out, and product purchase behaviors provides valuable insight — yet many businesses fail to collect these metrics effectively.

Re-engaging wavering customers requires targeted, personalized messaging.

Only when you have insight into key indicators of customer engagement can you send the kind of highly targeted, personalized messages that prompt re-engagement and stop customer churn.

Re-Engage Your Customers With Multi-Channel Messaging

Message Systems provides the multi-channel messaging solutions that enable businesses of all kinds to identify and re-connect with at-risk customers — and restore the value of relationships that might have otherwise been lost. Message Systems solutions make it easy to track the engagement level of individual customers through all your messaging channels.

Get insight into key indicators

Spot declining engagement through data points including message open and click rates, content response, purchase trends and more.

Monitor prospects across touch points

Gain a cross-channel view to determine whether engagement has dropped off or simply shifted from email to SMS text or vice versa.

Reach at-risk customers

Use rules-based programs tied to your engagement metrics and customized to the circumstances, such as recency/frequency, customer value and more.

Optimize message content

Customize message creative, format and cadence.

Deliver messages to the channel of choice

Flexibly and reliably deliver optimized messages via the customer's preferred channel.

Bring Customers Back With Targeted Messages

When customers begin to disengage because your messaging isn't as relevant as it once was, Message Systems solutions enable you to identify them and restart the conversation. For instance, a regular purchaser or enthusiastic subscriber may have gradually stopped opening your email. Perhaps a customer has opted out of email but is still responsive to text. Messages Systems solutions enable you to create messaging programs that rebuild customer relationships and bring back value with exactly this kind of business intelligence.