Increase Customer Acquisition Effectiveness

Utilize multi-channel messaging to more effectively contact, cultivate and win new customers. Message Systems solutions make it easy for businesses to combine email and mobile text messaging in innovative ways that broaden the number of touch points to reach potential customers, grow more sales opportunities and create more rewarding user experiences.

Find Smarter Ways to Reach New Customers

With consumers relying more on mobile devices and diverse message formats or channels (multiple email accounts, SMS text, IM), the old approaches to news customer acquisition are becoming less and less effective. Most potential new customers today are — quite literally — moving targets. The obvious solution is to incorporate emerging channels and the new mobile devices into customer acquisition efforts, but that's easier said than done.

Shrinking attention spans make it harder to connect

Although device and channel proliferation means more opportunities to connect than ever before, shrinking attention spans are cutting short the amount of time companies have to engage new prospects.

Unsolicited messages — through any channel — can look like spam

Insight into customer interactions, behaviors, and preferences enables the kind of highly targeted, personalized messages that resonate with prospects and drive new revenue.

Communication channel silos complicate coordinated outreach efforts

Separate systems for marketing email, transactional email and SMS text operations make coordinating outreach across multiple touch points increasingly complicated.

Connect with New Customers Wherever They Go

Businesses across numerous industries rely on Message Systems solutions to create and execute highly successful customer acquisition programs. We've been able to deliver great results for our clients because we know how to take full advantage of all available channels to win new customers. And, as more customers adopt smartphones, mobile text, social networking and other message channels, so will targeting and outreach techniques need to shift. Successful customer acquisition will increasingly depend entirely on your ability to test, measure and tune your approach as communications behaviors continue to change. Message Systems solutions are so effective for customer acquisition because we provide deep introspection into important metrics such as message disposition, engagement trends and channel preferences.

Get insight into key indicators

Understand what is driving response rates, message opens and click-throughs, responses and forwarding, purchase trends and more.

Track positive and negative metrics

See who is opting-in and opting-out, which messages are getting read and which are tagged as spam.

Monitor prospect activities across touch points

Gain complete views of prospects and conversion trends across channels: both email and SMS text.

Segment and target

Target acquisition campaigns to reach segments most likely to engage, using likely future value metrics, channel preferences and more.

Leverage all channels to get your message through

Use multi-channel messaging strategies to ensure your messages get through to your prospects, whether they're using regular email, mobile email or text.