It's a Whole New Communications World

Consumers aren't just using email anymore. They're mobile now. They rely more on smartphones and mobile message channels like SMS text. Which means that your customers and prospects are — quite literally — moving targets. But while the new mobile communications environment may make your customers harder to reach, it is also opening up all kinds of opportunities. In fact, when you combine your email and mobile messaging capabilities in ways that add value for customers, you can create lucrative new business processes and drive increased revenue. Many of our clients at Message Systems are already doing exactly that.

We're the Messaging Engine for the Social Web

One of the key lessons learned from the explosive growth of cloud computing and social media companies in recent years is that when you connect with customers through multiple touch points or channels — online, through email, through mobile — lots of good things happen. Which is why it's no coincidence that top cloud and social media companies like Facebook, Zynga and Living Social rely on Message Systems solutions. Using our carrier-class messaging platform, these companies are able to keep their users engaged and informed through innovative email programs. Alerting members that a friend has commented on their photo, or letting them know that they're eligible for a game upgrade drives return traffic, prompts longer stays onsite and increases overall revenue in multiple ways.

You Too Can Apply the Tactics of the Social Web to Increase Revenue

Many top retailers, publishers, financial services providers and marketing companies are realizing that the techniques and practices pioneered by cloud and social media companies can be integrated into their own business models. Consider some of the ways that intelligent email and mobile text messaging drive increased revenue for your business:

• Boost stickiness and accelerate growth. Produce and deliver relevant, compelling, and timely communications that drive member engagement, return traffic and more frequent visits.
• Expand and monetize your subscriber base. Monetize your subscriber base not just through bigger audience size but also time spent on the site and the depth of member interaction.
• Leverage carrier-grade performance for competitive edge. Get messages and information to recipients quickly and reliably — especially time-sensitive content, such as financial research — to create valuable differentiation.
• Use integrated email and mobile text to increase brand loyalty. Provide better customer care and support through multichannel messaging based on customer preference — email or SMS text depending on customer need — to dramatically improve brand loyalty and creates upsell opportunities.

Want to learn more about what Message Systems solutions can do to help you increase revenues? Read on:

• Improve your customer acquisition efforts
• Cultivate brand-loyal customers
• Re-architect your customer care
• Stop customer churn