INDUSTRY: Certified Email

Founded in 2003 to provide a safe and reliable means for consumers to identify authentic messages from legitimate commercial and nonprofit senders, Goodmail Systems CertifiedEmail™ has rapidly evolved into the industry's standard class of trusted email.

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Goodmail needed a solution that had the ability to handle a large number of inbound connections to ensure timely delivery and allow for token imprinting.

Goodmail Systems Meets Customer Deliverability Requirements with Momentum™

Reputable companies that want to meet strict standards for best email practices and low complaint rates, adopt Goodmail's CertifiedEmail to assure delivery of all opt-in email messages to the inbox with links and images intact. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to distinguish messages visually that are real and sent from senders with whom they have a pre-existing relationship.

CertifiedEmail has been adopted by seven of the nation's top ten mailbox providers—including AOL, AT&T, Comcast, COX Communications, Road Runner, Verizon and Yahoo! — and 150 government agencies, and is supported in North America and the United Kingdom by a wide network of email platforms and service providers.

Goodmail customers have the option of applying the CertifiedEmail token to their outbound email themselves by adopting an email delivery system that is Goodmail capable, or having Goodmail do it for them. Most new customers take advantage of Goodmail's Hosted Imprinted Services (HIS) to prove the value of using certified mail before taking the imprinting in-house. Some smaller customers—typically those sending fewer than 100,000 message a month—use HIS indefinitely. Goodmail HIS processes 100 million messages per month with volumes steadily increasing.

• Momentum Delivers Flexibility and Performance Tuned to Goodmail's Customer Needs
  "The immediate benefit of using Momentum was that we didn't have to ask one of our largest customers to change their sending habits," said Clement Sciammas, Vice President of Operations at Goodmail. "With Message Systems, we can imprint the CertifiedEmail token and do the final delivery at the same rate we receive mail. We were also happy to learn that Momentum not only handles thousands of inbound connections, but that the speed at which it processes email actually improves with additional connections."

• Hardware Requirements Reduced Yet Performance Improves
  In addition to solving the immediate customer-driven problem, Message Systems Delivery Manager benefits Goodmail Systems in other areas: hardware reduction, quick resolution of delivery issues and flexibility in handling inbound messages.
  According to Sciammas, Goodmail reduced its hardware and maintenance costs with Momentum. "We were able to reduce the number of servers by 40 percent and still handle the same volume of email messages with better performance," he said.

• Troubleshooting Efforts Enhanced
  "Momentum™ provides with a great amount of flexibility," said Sciammas. "Take troubleshooting, for example. The logging capability is very customizable and is in a format that is very useful for debugging, which helps us solve delivery issues quickly."
  Goodmail was having trouble generating tokens for certain types of email messages coming from one customer. Momentum made it easy to pinpoint the cause of the problem. "Message Systems allows us to specify precisely what we want to see in the logs, which helps us identify the root cause of delivery problems quickly," said Sciammas.

The Bottom Line: Reduced email servers by 40%. Message management simplified.

Sciammas also finds Message Systems web interface useful. "Being able to view real-time statistics on performance and the behavior of the MTA lets us identify delivery issues as they happen and correct them before the customer notices them."

Message Systems also provides wide flexibility in how Goodmail handles inbound messages. "Messages that would come from a particular customer would have to have certain data embedded into the email as we were creating tokens," said Sciammas. "Based on multiple rules analyzing header information, we are able to distinguish what information should be embedded into the message. We now can quickly analyze the actual content of the message and then embed the appropriate information. This allows us—especially in the HIS environment—to have a number of customers that are supported with the same infrastructure." This capability makes it easier for Goodmail to manage the delivery process for all of its customers and it increases delivery performance because there are fewer configurations and processing that need to occur while the messages are in transit.