INDUSTRY: Marketing Services Provider

Genius.com provides award-winning email marketing and marketing automation solutions and was recently named the #1 demand generation solution by Salesforce AppExchange customers. Over 500 corporate customers worldwide use Genius’ unique technology to automate email marketing and demand generation efforts and deliver the most qualified leads directly to frontline Sales reps, so they can immediately qualify and follow-up on their best opportunities.

Genius.com had outgrown its messaging infrastructure. To manage its rapid expansion, sending reputation and deliverability, Genius wanted a high capacity solution that could ensure inbox delivery, greater agility and real time visibility.

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Greater Throughput. Improved Delivery. Successful Customers.

For Genius.com, email throughput is a top priority. Yet as its customer base rapidly increased, the company outgrew the popular MTA they’d been using. “We’d reached a point at which our growth had outpaced the capabilities of our email transport platform,” said Zaid Ali, Director of Technical Operations. Genius required enhanced tools to protect against potential deliverability and reputation management issues. To ensure best-in-class deliverability for their expanding customer base, they needed a solution that could process and capture inbound bounce information and provide real- time reports on their results. Genius was also looking to add new, critical functionality, as the company’s legacy infrastructure often required programmers to install time- consuming patches that made administration difficult.

Momentum Fuels Limitless Growth

Seeking a comprehensive, customizable message management platform with robust deliverability and reputation tools, Genius evaluated a variety of solutions. Momentum, from Message Systems, was the only message management platform with the performance, flexibility and visibility to send its customers’ business-critical campaigns in a matter of minutes, deliver the right messages at the right time and place, and allow Genius to optimize its messaging operations. All this - and unlimited scalability to keep pace with the company’s growth. Here are just a few of the key benefits Genius realized after a custom configuration and seamless, plug-and-play integration:

• Carrier-class performance to more than double sending capacity
  Genius is now processing millions of messages per day, achieving a 300% increase since implementing Momentum. Advanced clustering provides automatic failover capabilities that eliminate downtime and ensure any potential failure remains localized so it can’t affect the entire system. This keeps slowdowns and interruptions invisible to Genius’ customers, reducing both operational and customer service costs.
• Complete visibility into every message to maximize delivery rates
  Momentum gives Genius the real-time, end-to-end visibility to see what’s happening with every message in the email stream at all times. Sophisticated bounce processing analytics and powerful reporting capabilities help pinpoint problems and address critical deliverability issues with just a few clicks - making it easy to take control of their sending reputation and ensure compliance with today’s strict ISP requirements.
• Modular extensibility to develop unique, advanced functions
  With a more flexible infrastructure, Genius has simplified email operations and customized messaging capabilities to meet customers’ unique needs. The modular framework enables advanced functionality without requiring patches that branch off the code and drive up administration costs. And Momentum’s built-in Sieve++ scripting language gives Genius the flexibility to distribute sending reputation across an unlimited number of IP addresses while warming up other IPs for current or future use.
• Unlimited scalability to increase capacity while reducing costs
  Having found one platform to serve as the central integration and processing hub for its entire messaging infrastructure, Genius has reached new heights in operational efficiency to support ongoing growth. With Message Systems’ fail- safe clustering capabilities, the company now has virtually unlimited scalability. Plus, overall server count has been reduced by 60%, thereby eliminating ongoing operational costs.

The Bottom Line: Genius.Com Increases Email Throughput By 300%

By implementing a Message Systems solution, Genius has achieved dramatic increases in email throughput leading to increased customer satisfaction. Genius customers can now email with the confidence that their messages will hit the intended target, supporting their ability to better qualify leads. Overall, Momentum has delivered the performance, functionality and real-time visibility essential for Genius to reach both its forecasted growth and customer success objectives.

See the Genius engineers’ perspective and technical evaluation at: http://eng.genius.com/blog/2009/06/22/modern-message-transfer-agent/