INDUSTRY: Career Web Site

The #1 career web site for IT professionals; the leading provider of specialized career sites for technology, engineering, accounting, finance and other segments.

Dice was effectively using a "complaint-based" methodology to manage email delivery. They assumed that deliverability was successful unless they had reason to believe otherwise.

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Dice Achieves 10% Email Deliverability and Significant Email Process Improvement

Since its beginning as a job search bulletin board in 1991, Dice has grown into the leading provider of specialized career sites and career fairs for technology and engineering, accounting and finance, capital markets and security-cleared professionals.

Like many companies, Dice is highly dependent on email to communicate with job seekers, corporate customers and prospects. With an average email message volume in excess of one million per day, the company needed a way to increase deliverability and improve email tracking and monitoring across multiple channels.

• System Complexity and Inefficiency Solutions Cut Costs
  The previous Dice email solution encompassed 15 mail servers, making the monitoring, management and operational recovery of Dice's email systems complex, expensive, and in many cases, impractical. Every mail channel had a different process, causing excessive inefficiencies.

• Deliverability Tracking Boots Email Effectiveness
  In addition, there was no way to effectively track deliverability, resolve bounced email or efficiently handle the high email volumes that Dice required. As a result, as much as 10 percent of Dice's email did not reach its intended audience, which ultimately affected Dice's bottom line through increased marketing costs.
  "We knew we had consistent deliverability problems, but due to the complexity of our environment and the lack of tracking information, it was impractical for us to process the bounced messages."

The Bottom Line: Delivery Increased by 10%. Business Processes Optimized.

Dice originally approached Message Systems in April 2006 with aspirations to consolidate its 15 servers onto a single platform within its existing Linux environment in an effort to simplify management and operational recovery and improve reputation management. "We could have done it on a system-by-system basis but it would have taken an army of people to add those services across 15 platforms," said O'Neill. "It made much more sense for us to consolidate under one platform and then implement reputation management one time in a centralized, high quality fashion."

Dice embarked on a "proof-of-concept" approach to determine if the Message Systems software could address their problems. A five percent increase in deliverability during the pilot program would spell success. Because Dice's deliverability was already ranging between 85% and 90%, the bar was set high.