INDUSTRY: Email Marketing Services

Delivra is an email service provider (ESP) with hundreds of clients across a diverse set of industries. Founded in 1999, it offers a broad spectrum of capabilities - from easy-to-use email templates and in-depth customer support to more complex functionality for tech-savvy users.

Delivra was growing rapidly and needed enhanced messaging capabilities to meet the increased demand. The company was looking for a robust platform that could handle the rising volume, reduce infrastructure costs and scale easily.

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Messaging Agility for Individualized Solutions & Evolving Needs

As an email service provider (ESP) with hundreds of clients across a diverse set of industries, it’s essential for Delivra to offer a broad spectrum of capabilities - from easy-to-use email templates and in-depth customer support to more complex functionality for tech-savvy users. After five consecutive years of 30% growth, the company was facing a rapidly escalating volume of email as well as challenges satisfying the demand for advanced functionality.

Delivra had been using a popular email marketing engine to manage its customers’ campaigns, but the recent success had placed increasing strain on the system. Server performance degraded significantly and there were frequent issues with stability. Delivra also encountered problems protecting its network from spam and other abuse received in response to outbound messages.

MOMENTUM SUPPORTS AND FUELS BUSINESS GROWTH

Delivra needed a message management technology that could address three key objectives: efficiently handle its soaring volume of email, provide the flexibility to meet clients’ evolving needs, and scale to keep pace with future growth. The right solution had to be a reliable, robust platform capable of delivering unique customization capabilities and sustaining the company for the next decade and beyond. After evaluating several leading technology providers, Delivra chose Momentum from Message Systems for its unmatched performance, flexibility and scalability. Making the switch resulted in several important benefits:

• Increased value to clients via enhanced functionality and better service
  Delivra’s previous platform lacked the flexibility to apply individual message management rules for different classes of mail or types of sender. But Momentum helped the company boost delivery rates and ROI for its clients - while protecting its own brand reputation - by enabling Delivra to segregate individual mail streams and customize nearly any configuration setting. And, because all delivery criteria can be changed without restarts (including traffic shaping rules), Delivra achieved these benefits without compromising performance or operational efficiency. Other groundbreaking features, like support for authentication protocols such as DKIM, have contributed to an even greater lift in delivery rates - which is obviously crucial when your company name signifies deliverability.

• Stronger brand loyalty due to superior reliability and security
  Momentum’s advanced clustering capabilities have dramatically increased platform availability for Delivra’s customers; its modular framework and autofailover feature ensures that downtime is temporary and never widespread. Since the switch to Message Systems, there have been no interruptions to service, and calls to Delivra’s support team have dropped significantly. Delivra also realized a remarkable 90% improvement in the effectiveness of its content filtering - even without integrating anti-spam or anti-virus applications from Message Systems’ premier security partners - simply by using the Momentum server’s basic scripts.

• Greater business agility backed by responsive, experienced support
  Many of Delivra’s clients had messaging programs with individualized integration requirements. But the company had no problems addressing each client’s unique needs with Momentum. The highly skilled Message Systems support team provided a comprehensive blueprint and expert technical guidance to ensure a trouble-free implementation that satisfied Delivra’s diverse roster of clients. Plus, the solution’s unparalleled ability to adapt to such varied requirements makes it the perfect future-proof platform on which to build the business.

‘‘Message Systems’ Momentum will sustain us through the next ten years of company growth.’’
-- Chris Broshears, Director of Product Development, Delivra

THE BOTTOM LINE: DELIVRA BOOSTS THROUGHPUT OVER 60%, IMPROVES ROI FOR CLIENTS

Momentum has helped Delivra achieve its key objectives for messaging. Email volume and sending capacity are no longer an issue - while the old system had already been experiencing problems, volume jumped 60% in December 2009 and was processed with no trouble. That much traffic would have crippled the previous platform and severely damaged business for Delivra’s clients during the critical holiday season. But with Momentum’s carrier-class performance, fundamental reliability and incredible flexibility, Delivra is acquiring new clients while existing clients also increase their activity and deepen their relationships. And with virtually unlimited scalability, Delivra’s message management capabilities now have the power to keep pace with their ongoing success.