Openness Redefined

Messaging Infrastructure in the Age of the "Constant Beta"

Open source MTAs have not changed significantly over the past ten, twenty or even thirty years. With a very low entry cost, they provide a generally flexible solution. Yet as service providers and telcos have had to accelerate their ability to provision real-time digital messaging that is responsive to customer preferences, the shortcomings of open source MTAs have become increasingly difficult to surmount.

With digital messaging behaviors and preferences changing rapidly, service providers and other organizations with high-volume messaging needs face increasing competitive encroachment. Many struggle with deliverability issues or to minimize the costs and risks of rising spam and abuse, even while business imperatives place a premium on boosting margins and retention. Messaging can be the key to greater efficiency, a safer network and improved lifetime customer value — but you need more than basic MTA capabilities. You need an open, high-performance message management platform that:

• Supports all your message-based operations and initiatives.
• Protects your network and customers from abuse.
• Delivers unique high-margin services and streamlines operations.

The open source MTAs of the past can't provide these capabilities. Yet emerging high performance commercial messaging platforms can and do. The path forward to the next generation of message-based communications is clear.

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