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The first whitepaper in the Message Convergence series, Preparing for Message Convergence, put forth the rationale for Message Convergence. It explored the new communication norms — individualized, cross-channel, real time, interactive, increasingly mobile and customer controlled — and how they're altering the ways companies and customers engage with each other.
But given the enormity of the change, and the antiquated state of email infrastructure within most organizations, the challenges to achieving Message Convergence can seem overwhelming. The most common question is ‘Where do I start?' The answer is that you must start with the technology.
Download the new Message Systems white paper, and learn the business case arguments you'll need to make sound messaging technology investments. Gain a thorough understanding of how businesses implementing messaging infrastructure and processes based on Message Convergence precepts can:

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