Survey of Consumer Messaging Preferences

As smartphones and Facebook become ubiquitous, consumers want their email and text messaging preferences met more than ever. The business world might not have entirely caught on yet, but mobile messaging and social media are combining to fundamentally reshape digital communication.

As communication choices diversify, consumers increasingly expect their email and text messaging preferences to be respected.There are real-world benefits for brands that accommodate these shifting attitudes, and consequences for those that don’t.

In this new report, Message Systems provides findings from a consumer survey the company conducted in 2011.

Download it now to learn:

• The growing number of consumers expressing preferences about devices, message content and message frequency.
• The level of unhappiness with brands that don’t accommodate messaging preferences.
• The messaging preference practices that can lead consumers to shop more frequently with your brand.

To download your Guide, fill out this form and click "download now".

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