Peixe Urbano

Industry: Daily Deal Website

Peixe Urbano is the first and largest Latin American daily deal website, with a presence in more than 100 cities across Brazil, Argentina, Mexico and Chile. Offering daily specials at steep discounts, Peixe Urbano provides shoppers with strong incentives to try out the best products, services and activities in their cities. For local businesses, Peixe Urbano is a powerful marketing tool that helps to increase brand awareness and attract a large number of new customers in a short period of time.

The Problem

As Peixe Urbano grew in popularity, the company was rapidly gaining users and needed to support very high email volumes as well as the capacity to support much higher volumes in the years ahead. Without that capacity, Peixe Urbano would be unable to rapidly deploy daily deals into new cities and stay competitive against the popular daily deal sites in the U.S. Peixe Urbano also needed to reduce the number of blocks, bounces and other email related problems that could hinder the company in maintaining a good rapport with customers, ISPs and the hosting/carrier community.

The Solution

Peixe Urbano adopted a Message Systems solution, powered by the Momentum message-management engine, which supports extremely high message volumes and throughput. Using Momentum’s Adaptive Delivery feature, Peixe Urbano was able to significantly reduce bounces, blocks and other email-related problems.

The Results

• Peixe Urbano was able to send extraordinarily high volumes of email right from the start.
• With Message Systems’ Adaptive Delivery and IP Warm Up features, Peixe Urbano established excellent ISP relations and high deliverability rates.
• The scalable architecture of the Message Systems platform made it possible for the company to rapidly expand into new cities and send ever-larger amounts of email.
• By succeeding with its aggressive growth plan, Peixe Urbano seized first-mover advantage and quickly established itself as the dominant daily deal site in Brazil, expanding rapidly throughout Latin America.