Infusionsoft

Industry: Software Development and Email Marketing Services

Infusionsoft provides the only all-in-one sales and marketing software for small businesses. Its sales and marketing software combines customer relationship management (CRM), email and social marketing and e-commerce into one complete web-based solution to help small businesses get more customers, grow sales and save time.

The Problem

Infusionsoft was running into the limitations of its open-source email infrastructure, which required heavy maintenance and could not support the dramatic throughput increases needed to support a rapidly expanding customer base. Also, because email deliverability was slipping below 85% for certain mailings, customer satisfaction was dropping, yet the company had no way to improve deliverability without hours of manual labor.

The Solution

Infusionsoft turned to the Message Systems Platform for its scalability and high performance. Powered by Message Systems’ Momentum engine with Adaptive Delivery, Infusionsoft was able to improve deliverability while reducing — rather than adding — hours of work.

The Results

• Achieved throughput approaching 60 million messages per week.
• Boosted delivery rates from averages in the low 90% range, and occasional dips as low as ~85%, to a consistent average rate above 99%.
• Reduced deliverability support calls to the point of freeing up one full-time administrator for more productive tasks.
• Improved logging capabilities and insight into messaging streams, enabling the company to generate more insightful reports, identify problems and continually tune practices to improve results.
• With improved email performance, Infusionsoft’s sales teams could consistently deliver on or exceed promised success rates, which helped to drive up repeat sales and create opportunities for upsells.