Adaptive Delivery

The Next Generation In Deliverability Management

Another industry first from Message Systems, Adaptive Delivery is the technology solution that auto-tunes outbound email delivery parameters in real-time to optimize delivery, safeguard your reputation, and improve effectiveness in managing deliverability. The only email delivery solution that can truly react "live" to any message's distinct disposition, Adaptive Delivery enables email marketers and delivery specialists to replace archaic traffic-shaping approaches with highly intelligent, automated processes. With its real-time capabilities, Adaptive Delivery dramatically lowers the rate of bounces, blocks and other incidents to drive business value in crucial ways.

Optimize Email Delivery

Achieve maximum ROI from marketing campaigns by minimizing losses from delayed or undelivered mail.

Safeguard and Boost Your Reputation

Protect and improve your sending reputation by pinpointing and resolving issues before they can spread and inflict damage.

Improve Deliverability Management

Free-up delivery specialists to focus on practice-related issues that improve ROI on marketing programs and help build durable, profitable customer relationships.

Improvements Across All Aspects of Your Email Operations

When you implement Adaptive Delivery, all your sending parameters are automatically tuned in response to individualized, real-time disposition results. That means you can deliver messages to the inbox hassle-free and without extra work. Your customers receive the relevant communications they want, and your delivery specialists can refocus their time and energy on the more productive aspects of their jobs. The result? Adaptive Delivery puts you in control, with better top-line results, better bottom-line results and a stronger brand reputation.

Powerful, Proactive Deliverability Capabilities

Adaptive Delivery now comes with a number of automated tools that work together to proactively boost the effectiveness of your email programs.

Mail Stream Segregation

Decide how you want to segment and manage your outbound email – by type of mail, client or business unit, customer segment, domain/sub-domain or other parameters. The delivery parameters for sends from each mail stream will be treated and tuned separately for optimal results.

Real-Time Decision-Making, Alerts and Reporting

Capture, interpret and act on data to proactively manage delivery in real time. Auto-generated alerts ping you when issues arise that require immediate attention; all system actions are summarized for your subsequent review.

Smart Threshold Management

Automatically suspend or throttle down traffic based on real-time results for two of the most important thresholds that lead to blocks and damaged reputations:

• Spam (Feedback Loop) complaints.
• Hard bounces, such as invalid recipient/unknown user.

Performance Lift Where You Need It Most

Most enterprises and ESPs send a mix of email. Based on the type of mail sent and practices, each mail stream has a different reputation and delivery risk profile. For the majority of enterprises and ESPs, mail volumes are highest in the middle of this reputation/risk continuum — precisely where Adaptive Delivery demonstrates its most impressive results. That's why Adaptive Delivery is such a valuable addition to your deliverability arsenal: it enables you to segregate your mail streams and optimize for every eventuality, regardless of reputation/risk profile.

Gain Real-Time Control Over Your Mailings

Experience the benefits of next-generation deliverability management. Only Adaptive Delivery gives you the ability to capture, interpret and act on data to support real-time decision-making. Adaptive Delivery automates your message processing so you can immediately adapt to changing needs, resolve issues proactively, and maintain complete control.