Mobile Momentum

The Foundation for the Mobile Business

An industry first, Mobile Momentum is the single-platform software solution that enables true cross-channel communications in the mobile environment. Mobile Momentum enables companies to dynamically transform email messages to SMS/MMS messages, and vice versa. With the ability to automatically convert and optimize message content across channels, you can interact with your mobile customers in an integrated, intelligent way, and consistently meet their changing needs, preferences and device choices.

The Single Platform Solution to Power Your Mobile Strategy

Mobile Momentum is the essential foundation for your mobile business, no matter what your business is. With a single integrated platform powering your email and SMS/MMS messaging, you can bring greater efficiency to your operations, enrich your customer experiences and drive dollars to your bottom line. Much more than a simple text-messaging platform, Mobile Momentum gives you the power to take full advantage of the business opportunities emerging in the mobile environment.

Customer Care	Marketing	Transactions/Alerts
Loyalty Programs Traveler Alerts eTickets Account Updates Click-to-Call	Geo-Fencing Location-Based Services Mobile Promotions Preference Updates Short Code Programs	Payments Product Notifications Fraud Alerts Appointment Reminders Mobile App Extensions

Engage Customers in Conversation

Consumers communicate differently nowadays. They're more mobile, yes, but it's more than that. They comment on Facebook fan pages via email or post pictures to Flickr via MMS and then text with their friends to share the experience. Two-way message-based conversations that bounce from email to text and back or lead to website interactions have become the norm for billions of mobile phone users worldwide. Mobile Momentum equips you to participate in these kinds of conversations. With the ability to convert messages from email to SMS or MMS, or any combination, you can fully support the new style of customer-adaptive messaging:

• Adopt multi-channel communications to deliver the right message at the right time and to the right place — regardless of device.
• Establish a framework for building complex message-driven workflows.
• Leverage MMS functionality to deliver rich content and create conversation-style interactions — like your customers do with social media sites.
• Gain valuable insight into the performance of individual channels (email, SMS, MMS).
• Gather intelligence about customer behaviors to inform future marketing strategies.

How Mobile Momentum Works: Transform Messages on the Fly

Deployed in a basic configuration, Mobile Momentum enables you to:

1. Craft message content appropriate to audience and channel in your own CMS solution.
2. Define channel deployment rules based on customer preferences and company policies.
3. Set delivery time, subject and other contact management rules.
4. Import messages into Mobile Momentum, where Smart Message Handling automatically transforms message content into the right format — email, SMS, MMS or any combination — according to your rules.
5. Leverage integrated reporting to stream performance metrics and other relevant data back to your CRM, customer care or other internal systems.

Smart Message Handling: Make Content Transformation Easy

Mobile Momentum now comes with Smart Message Handling, allowing you to automatically convert and optimize message content for specific message channels — email, SMS text or MMS multimedia messages (graphics and audio). Content can originate in any number of systems — customer notices from your CRM, billing alerts from accounts payable, discount offers from marketing, etc. You decide how the message should look, and Smart Message Handling invokes your rules and converts the content as needed on the fly — automatically.