Message Systems Names Ralph Lentz Chief Revenue Officer

January 11, 2012

Seasoned technology executive joins company to develop and execute on long-term strategic revenue-generation objectives

COLUMBIA, MARYLAND — January 11, 2012 – Message Systems, the industry leader in messaging technology solutions, announced today it has appointed Ralph Lentz as Chief Revenue Officer (CRO). Ralph brings a wealth of experience to the role, from his long tenure at technology industry giant Computer Associates where he was VP of sales, to experience as a senior executive with firms including Macrovision, Human Concepts and BroadVision. In this new role Mr. Lentz is charged with leading the long-term sales and marketing direction for the company.

Reporting directly to Message Systems CEO George Schlossnagle, Mr. Lentz will be the senior executive in charge of domestic sales, international sales and global marketing. Unifying sales and marketing under Ralph's leadership will enable Message Systems to benefit from tighter alignment between the sales, business development and marketing teams, and ensure that all outward facing and revenue-generating team members are on point with shared objectives and brand messaging. After a highly successful 2011, this hire positions Message Systems to continue its strong growth in 2012.

"I'm delighted that Ralph has agreed to join us as our CRO," said George Schlossnagle, CEO of Message Systems. "In early 2012 we're at a key point in our development, and the entire organization is determined to maintain our upward trajectory in both technology offerings and revenue growth. Ralph brings us the executive leadership and revenue-building skills that will help broaden our reach into new markets, and enable our clients to fully realize the value of our digital messaging solutions. He's proven himself again and again as an accomplished technology executive, and in this new capacity he'll have a chance to lead our talented and successful sales and marketing teams to new heights."

"It's a very exciting time to come to Message Systems," said Mr. Lentz. "Digital messaging powers so many of the processes that businesses use today to serve consumers online and through mobile devices and tablet computers. With demand for innovative messaging solutions strong and growing, it's no surprise that many of the most recognized brands in social networking, daily deal retailing, marketing automation and other fast-growing online verticals rely on Message Systems technologies to drive their customer communications. I look forward to working with George and the excellent team he's put together to accelerate the company's growth, drive new revenues and help Message Systems mature into a well-recognized global technology brand."

Mr. Lentz spent much of his early career at Computer Associates where as a sales executive he guided the launch of the company's BizWorks middleware product, and landed early enterprise clients, including brands such as Home Depot and Ingersoll-Rand, and struck partnerships with system integrators including IBM. As VP Worldwide Sales at Macrovision in the mid-2000s, Ralph managed the sales, presales and channels functions for the software group, growing revenues up to $110M from 2002 to 2005. As Chief Operating Officer at HumanConcepts, a privately held company in the human capital management (HCM) space, Ralph managed worldwide sales, marketing, business development, services and support, increasing sales from $10M to $15M. Most recently, Ralph was GM Americas at BroadVision, a publicly held firm in the enterprise social networking (ESN) space, where he transitioned the company to a SaaS/cloud model, created a go-to-market strategy for a new enterprise social media solution, and closed deals with early customers. Ralph is based in Message Systems' San Francisco office.

About Message Systems

The industry leader in messaging technology, Message Systems offers a family of software solutions and services that addresses the digital communications needs of today's most innovative companies. Telecommunications carriers, ISPs, marketing services providers, cloud computing firms and social media companies rely on Message Systems software to power the message-based communications driving their critical business initiatives. Message Systems solutions get billions of unique messages to the right place at the right time every day through the full range of channels: email, SMS text, MMS messaging and more. Founded in 1997, the company is headquartered in Columbia, Maryland. For more information, go to messagesystems.com or call 877.887.3031.

Contact:

Carol Tong
Atomic PR, for Message Systems
415-593-1299
carol@atomicpr.com