Peixe Urbano Selects Message Systems to Power its Daily Deal Email Communications

Largest Brazilian Daily Deal Site Enhances Reliability, Scalability and Performance with the Message System Momentum Platform with Adaptive Delivery

July 19, 2011

COLUMBIA, MARYLAND — Message Systems, the industry leader in messaging technology solutions, announced today that Peixe Urbano, the first and leading collective buying website in Brazil, has selected the Message Systems Momentum platform to power its daily messaging operations. Chosen for its reliable, high-performance and scalable messaging technology, the Message Systems Momentum platform serves as Peixe Urbano's foundational solution for delivering millions of daily deals to consumers across Brazil and Argentina. The Message Systems messaging platform provides carrier-grade performance and is highly scalable, enabling significant business growth, and allowing Peixe Urbano's growing number of customers to take advantage of promotions immediately and seamlessly.

The first Latin American collective buying site, Peixe Urbano burst onto the market in March 2010, giving Brazilians access to daily deals and offering a wide variety of local businesses a new way to promote their services and attract new customers. Since its launch, Peixe Urbano's registered user base quickly grew from six thousand to eleven million. To date, more than six million coupons have been sold through nearly 10 thousand different deals. The company is currently present in more than 60 cities in Brazil and Argentina, and plans to expand to other locations across Latin America.

“Daily deal sites require an extremely scalable, reliable and high performance infrastructure. With our customer base growing exponentially, we needed a trusted messaging technology partner to meet the needs of our business,” said Alex Tabor, co-founder and CTO of Peixe Urbano. “We chose Message Systems for its successful track record in maintaining consistently strong email deliverability, and look forward to further expanding and improving the quality of our operations with a firm confidence in our message delivery model.”

The Message Systems Momentum platform is built for businesses poised for rapid expansion and in need of infrastructure support for carrier-grade messaging and consistent delivery. Ideally, high-volume email senders need the ability to tune and optimize campaigns and programs in real time in order to establish a good reputation with ISPs and avoid blocks, bounces and other deliverability problems. The Momentum solution, with native Adaptive Delivery, provides superior deliverability.

Leveraging its Message Systems solution, Peixe Urbano is able to establish and maintain excellent delivery success rates to its customers on the industry's most stable infrastructure, ultimately driving down operational costs and increasing customer retention. Peixe Urbano's choice of the Momentum platform further solidifies Message Systems' leadership as the messaging solutions provider of choice with next-generation Internet companies and in the social media space.

“Innovative companies that grow at the rate of Peixe Urbano are a phenomenon the industry doesn't see every day,” said George Schlossnagle, Chief Executive Officer at Message Systems. “We're honored to be the partner of choice for Peixe Urbano, powering its critical messaging operations and helping to support its impressively expanding business. This relationship spotlights our value as a trusted partner in message delivery for the most innovative companies emerging online.”

About Message Systems

The industry leader in messaging technology, Message Systems offers a family of software solutions and services that addresses the digital communications needs of today's most innovative companies. Telecommunications carriers, ISPs, marketing services providers, cloud computing firms and social media companies rely on Message Systems software to power the message-based communications driving their critical business initiatives. Message Systems solutions get billions of unique messages to the right place at the right time every day through the full range of channels: email, SMS text, MMS messaging and more. Founded in 1997, the company is headquartered in Columbia, Maryland. For more information, go to messagesystems.com or call 877.887.3031.

About Peixe Urbano

Peixe Urbano is the first Latin American collective buying website. It is the leader in Brazil, where it was founded in the beginning of 2010 by three young entrepreneurs: Julio Vasconcellos, Emerson Andrade and Alex Tabor. The website brings daily deals with steep discounts that are incentives for consumers to try out the best products, services and activities in their cities. For local businesses, it is a powerful marketing tool that helps to increase brand awareness and attract a large number of new customers in very little time and without the need for any upfront investment. Peixe Urbano is currently present in more than 60 cities across Brazil and Argentina and will soon expand to other locations. For more information, visit www.peixeurbano.com or www.pezurbano.com.ar.

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Contact:

Carol Tong
Atomic PR, for Message Systems
415-593-1299
carol@atomicpr.com

Leticia Leite
Peixe Urbano
imprensa@peixeurbano.com