Message Systems Announces Game-Changing Enhancements to Adaptive Delivery

Solution Overcomes Email Deliverability Challenges and Provides Significant Business Value to Marketers and Delivery Specialists

May 18, 2011

COLUMBIA, MARYLAND – Message Systems, the industry leader in messaging technology solutions, announced today enhancements to Adaptive Delivery, its next-generation email delivery management solution. An industry first, Adaptive Delivery does what no other technology solution has before — it automatically monitors and tunes delivery parameters in real time, as they occur, to proactively address and solve real deliverability challenges. With its automated, real-time capabilities, Adaptive Delivery optimizes email delivery rates, safeguards and repairs sender reputations, and dramatically improves overall deliverability management effectiveness.

“Despite best practices and top-tier infrastructure, our deliverability rates were often less-than-stellar,” said James Thompson, Email Systems Manager at Infusionsoft. “Now with Adaptive Delivery, we're steadily above 99%. We'll always need to have a deliverability specialist on hand, but now we're able to focus on other projects. It has helped us streamline email operations and improve our reputation, but it has also helped us increase throughput and keep up with our team's aggressive sales goals. Stressful 'after the fact' conversations where we try to figure what went wrong with a mailing are a thing of the past.”

Among its core capabilities, Adaptive Delivery enables email systems managers to segregate and manage mail streams by different types of email or sender, customer segment, domain or other criteria. As such, it becomes possible to segment higher-risk mail streams from lower-risk ones, making it easier for ISPs on the receiving end to determine and assign each mail stream's unique reputation. In this way, businesses can decide what works best for managing outbound email, and optimize sending practices and results for each stream.

Adaptive Delivery also features real-time message decision-making capabilities. It can capture, interpret and act on data to proactively manage delivery automatically and in real time. The solution auto-tunes delivery parameters – throttle, retry rates and cadence, and suspensions – based on individual mail streams and ISP disposition results happening in real time. Additionally, alerts are sent when a mailing encounters a block, high bounce rates or other issues, and summarizes actions that can be readily reviewed and initiated to resolve problems. Adaptive Delivery rules are continually refreshed through the Message System Live Update Service, and are configurable for unique business needs.

What makes Adaptive Delivery a real game changer is the availability of Smart Threshold Management in this version. With Smart Threshold Management companies can now avoid the two most toxic conditions that lead to blocks and damaged reputations – spam complaints and hard bounce events, such as 'invalid recipient/unknown user.' They can also suspend mailings or throttle down traffic based on different threshold rules, and those rules are configurable to their specific requirements. Like everything else in Adaptive Delivery, Smart Threshold Management is fully automated, optimizing mail delivery based on real time results on a per-send/per-mail stream basis.

Key features of Adaptive Delivery include:

• Mail Stream Segregation
  Enables senders to segment and manage outbound email – by type of mail, client or business unit, customer segment, domain/sub-domain, or other parameter. The delivery parameters for sends from each mail stream are treated and tuned separately for optimal results.
• Auto-Tuned Delivery Parameters
  Adjust sending and retry rates, or suspend deployment in the case of rolling blocks, based on disposition results for sends for each email stream – automatically and in real time. Resolve issues before they become problems that threaten your deliverability and reputation, and gain a real boost in efficiency.
• Smart Threshold Management
  Automatically suspend or throttle down traffic based on real-time results for two of the most important thresholds that lead to blocks and damaged reputations:
  • 1. Spam (Feedback Loop) complaints.
  • 2. Hard bounces, such as 'invalid recipient/unknown user.'
  Set different actions for different threshold levels to detect and act on potential security breaches too.
• Real-Time Message Decision-Making, Alerts and Reporting
  Capture, interpret and act on data to proactively manage delivery in real time. Auto-generated alerts ping the user when issues arise that require immediate attention; all system actions are summarized for subsequent review.
• Real-Time Traffic Shaping
  Adjust for domain-specific rules or limits, changing requirements and deferral responses as they happen, with automated traffic shaping that sends every message with an individual set of rules tuned specifically for its unique sending environment.
• Live Rule Updates
  Stay up to date with the latest ISP rules, policies, bounce and error codes. System rules are continually refreshed, automatically downloaded and installed through the Message System Live Update Service.

“With Adaptive Delivery, Message Systems is taking a significant step in solving the email industry's biggest challenge – email deliverability,” said George Schlossnagle, Chief Executive Officer for Message Systems. “Our clients have told us how this technology empowers marketers and delivery specialists alike to work smarter and produce better results, and we know they will realize still greater benefits with Smart Threshold Management. We're delighted with the positive feedback we're getting from those on the frontline of the email industry, and take great satisfaction that Adaptive Delivery helps them perform their jobs more effectively.”

About Message Systems

The industry leader in messaging technology, Message Systems offers a family of software solutions and services that addresses the digital communications needs of today’s most innovative companies. Telecommunications carriers, ISPs, marketing services providers, cloud computing firms and social media companies rely on Message Systems software to power the message-based communications driving their critical business initiatives. Message Systems solutions get billions of unique messages to the right place at the right time every day through the full range of channels: email, SMS text and more. Founded in 1997, the company is headquartered in Columbia, Maryland, with offices and a network of partners throughout North America, Europe and Asia Pacific. For more information, go to messagesystems.com or call 877.887.3031.

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Christopher Fucanan
Atomic PR
Email: chris.fucanan@atomicpr.com
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