ContactLab Chooses Message Systems to Increase the Potential of Multi-Channel Communications

Italy’s leading email service provider to manage growing demand for SMS communications with Message Systems’ Mobile Momentum

November 1, 2010

COLUMBIA, MARYLAND, UNITED STATES - Message Systems, the premier provider of fast, flexible and holistic message management solutions, announced today that ContactLab, a leading Italian provider of solutions and consultancy relating to e-mail, text messaging and digital direct marketing, has selected Mobile Momentum™ to help integrate its messaging channels into a single, wholly managed system.

An industry first, Message Systems’ Mobile Momentum is a single-platform solution that enables multi-channel communications by sending and receiving SMS messages and dynamically transforming them to/from email, based on customer preferences and company rules. Additionally, Mobile Momentum is a highly scalable and fully customizable solution, which enables companies such as ContactLab to enrich the customer experience by ensuring the right message gets delivered at the right time and place while simultaneously streamlining their operation and lowering costs.

In recent years, SMS messaging has exploded in Europe. For direct marketing companies such as ContactLab, providing their customers with cost-efficient options that allow them to determine the most impactful method of delivering information to their customers is a key factor in ensuring company growth. With Mobile Momentum, ContactLab is able to provide integrated reporting on SMS and email results, which improves insight into channel performance and customer behavior.

“To accelerate our growth, we needed a more comprehensive solution that would allow our customers to benefit from receiving coordinated SMS and email messages,” said Massimo Fubini, CEO of ContactLab. “Having worked with Message Systems for two years, we knew of the company’s technical expertise and ability to deliver high-performing solutions. Making the decision to implement their Mobile Momentum platform was easy, since we had no doubt that they would deliver what we needed.”

“With Mobile Momentum, the potential of multi-channel communications has been unlocked for ContactLab, as customer communications can now seamlessly be initiated in one channel and continue into another,” said David Harvey, vice president of business development and partners at Message Systems. “This implementation is not only a continuation of our successful relationship with ContactLab, but also a harbinger of things to come for Message Systems in Europe, as more European companies are realizing the benefits of Mobile Momentum.”

About ContactLab

ContactLab is the leading Italian provider of solutions and consultancy relating to e-mail, text messaging and digital direct marketing. Since 2000, the company has developed its expertise in managing over 800 Clients in all sectors, to enable it to offer a complete mix of technology and consultancy, from “turnkey” products to advanced customized solutions for 360° management of international campaigns.

About Message Systems

Founded in 1997, Message Systems is a worldwide provider of message management solutions and services for marketing and email service providers (MSPs, ESPs), carriers and Internet service providers (ISPs), social networks and large enterprises that need to manage large volumes of business-critical email and other forms of digital messaging. Through a combination of technology, partnerships and intellectual capital, Message Systems offers a family of next generation software solutions and services that address the infrastructure and deliverability needs for organizations ranging from e-commerce companies to the Global 2000. With the most powerful message management platform on the market, Message Systems gets billions of unique messages to the right place at the right time every day. Headquartered in Columbia, Maryland, Message Systems has offices and a network of partners in North America, Europe and Asia Pacific. For more information, go to messagesystems.com or call 877.887.3031

Download a PDF Version

Media Inquiries:

Atomic PR
735 Market Street, 4th Floor
San Francisco, CA 94103
Email: messagesystems@atomicpr.com
Office: 415.593.1400
Mobile: 925.381.1237