Alterian Selects Message Systems for Next-Generation Message Management Capabilities

Leading customer engagement technology provider chooses Momentum to intelligently manage business-critical messaging and enable new product and service development

COLUMBIA, MARYLAND - June 28, 2010 - Message Systems, the premier provider of fast, flexible and holistic message management solutions, announced today that it has been selected by Alterian (LSE:ALN), the leader in customer engagement technology and solutions, to implement Momentum. Alterian chose to engage with Message Systems for next-generation message management capabilities based on its high performance, real-time reporting capabilities and maximum deliverability.

Since 1997 Alterian has developed innovative and effective customer engagement solutions in the social, digital and traditional marketing channels. These platforms help leading companies better understand and target their customers, allowing them to create and execute sophisticated online and offline campaigns based on actionable insight.

Prior to implementing Message Systems, Alterian had been using a popular MTA to manage its overall email operations. To meet their clients’ evolving needs for scalability, real-time reporting and analytics, Alterian required an upgraded system that would enable future product and service development and drive new revenue opportunities. This new solution needed to allow for delivery of synchronized messaging across all channels - offline and online - while being consistent with customer preferences. After investigating several alternatives, Alterian chose Momentum for its unlimited scalability, unmatched performance and unique customization capabilities.

“Our mission is to empower marketers to become more insightful, engaging and accountable,” said Joe Fuller, Chief Operating Officer for Alterian. “As such, it’s imperative that our messaging platform be fueled by analytically driven insight. With Momentum, we have a smarter, more intuitive platform that provides marketers with the intelligence to elevate their multi-channel marketing programs to the next level. By offering these unique, multi-channel direct marketing services, we’re able to enhance and improve the experiences of both our clients and the end customer while taking advantage of new revenue opportunities.”

Message Systems’ Momentum is a comprehensive, customizable message management platform designed to meet even the most demanding client requirements. For email marketing solution providers, Momentum is helping create holistic messaging for their customers that translates into higher returns and brand loyalty for them, as well as greater profitability and a clear marketplace advantage.

“Marketing solution providers must continually adapt to the ever-changing multi-channel direct marketing landscape,” said Barry Abel, vice president of field operations for Message Systems. “For Alterian, Momentum’s extensible infrastructure and integrated multi-channel framework are ideal for these changing market conditions. Momentum provides Alterian with a complete infrastructure to enable new product, service and protocol development while allowing its customers to interact with their customers in ways previously unimaginable. Momentum’s customer-aware messaging translates into greater value for Alterian’s customers as well as increased profitability and a marketplace advantage for Alterian.”

About Message Systems

Founded in 1997, Message Systems is a worldwide provider of message management solutions and services for marketing and email service providers (MSPs, ESPs), carriers and Internet service providers (ISPs), social networks and large enterprises that need to manage large volumes of business-critical email and other forms of digital messaging. Through a combination of technology, partnerships and intellectual capital, Message Systems offers a family of next generation software solutions and services that address the infrastructure and deliverability needs for organizations ranging from e-commerce companies to the Global 2000. With the most powerful message management platform on the market, Message Systems gets billions of unique messages to the right place at the right time every day. Headquartered in Columbia, Maryland, Message Systems has offices and a network of partners in North America, Europe and Asia Pacific. For more information, go to messagesystems.com or call 877.887.3031

About Alterian

Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit alterian.com or the Alterian blog at engagingtimes.com.

Media Inquiries:

Atomic PR
735 Market Street, 4th Floor
San Francisco, CA 94103
Email: messagesystems@atomicpr.com
Office: 415.593.1400
Mobile: 925.381.1237