Personalize customer communications dynamically with Message Central.

When outsourcing isn’t an option, Message Central may be the answer for increasing the ROI of your email programs by producing the highly targeted, personalized messages your customers will respond to. Message Central is a powerful campaign management solution that includes all the tools you need to build and manage custom message templates, segment audiences, deliver personalized communications, pull data from other business systems, and track results to improve campaign effectiveness. It can function as your full-featured campaign management tool, jump-start development of a custom solution, or serve as a bridge to Momentum™ through an existing application.

The combination of the world’s most powerful message management platform – Momentum -- with a comprehensive, high-performance campaign management system like Message Central not only enables you to produce relevant, highly targeted customer communications, it also ensures that your messages get delivered to the right place – the Inbox -- by leveraging industry-leading deliverability capabilities.

Content and list management

With a simple web interface, Message Central allows you to create branded communications that can be assembled dynamically from content components you choose. Customer data and preferences can be integrated to produce personalized content for individual messages, and the appearance can also be customized with HTML and wireframe templates. You can even test how likely your messages are to trigger spam filters and adjust them to improve deliverability. Message Central simplifies mailing processes by providing extensive list management capabilities that enable you to segment, target, and suppress recipients based on user-defined rules. The system also creates standard seed lists, runs list counts, and sets up A/B testing to find out which lists are most effective. Visibility into the historical mailing metrics for each recipient gives you the actionable insight needed to avoid campaign fatigue in your audience.

Integration and administration

The powerful API toolkit and seamless integration capabilities of Message Central allow you to integrate other data repositories and business applications – like CRM or customer support systems – to facilitate transactional mailings, deliver more targeted message content, and easily customize campaigns to meet specific business needs. While giving you the flexibility to enhance campaigns with sophisticated functionality, Message Central also simplifies campaign management and administration. Role-based permissions, based on individual user responsibilities, enable productive collaboration within the system without compromising administrator control or data security.

Clients can take advantage of the APIs provided with Message Central to upgrade their existing campaign management systems, replacing current components with calls to Momentum. This allows them to maintain their existing interface and proprietary business logic while offloading management and sending technologies to the Message Central middleware.

Tracking and reporting

Once campaigns are launched, the Message Central analytics engine tracks their performance throughout the messaging flow and provides detailed reporting and analysis. Individual mailings can be tracked separately by binding them to specific addresses, and all data stored in the Message Central database can be synchronized with other data repositories to give you complete visibility into every aspect of your delivery process. Data from Message Central reports can also be exported to other systems to derive maximum value from the business intelligence you collect. Choose from a variety of standard reports or supply your own key drivers to produce reports that are tailored to your business strategy.