Adaptive Delivery

Adaptive Delivery, our next-generation email delivery management solution, launched in May. An industry first, Adaptive Delivery does what no other technology solution has before — it automatically monitors and tunes delivery parameters in real time, as they occur, to proactively address and solve real email deliverability challenges. With its automated, real-time capabilities, Adaptive Delivery optimizes email delivery rates, safeguards and repairs sender reputations, and dramatically improves overall deliverability management effectiveness.

Performance Lift Where You Need It Most

Most enterprises and ESPs send a mix of email. Based on the type of mail sent and practices employed, each mail stream has a different reputation and delivery risk profile. For the majority of enterprises and ESPs, mail volumes are highest in the middle of this reputation/risk continuum — precisely where Adaptive Delivery demonstrates its most impressive results. That's why Adaptive Delivery is such a valuable addition to your deliverability arsenal: it enables you to segregate your mail streams and optimize for every eventuality, regardless of reputation/risk profile.

Adaptive Delivery also features real-time message decision-making and traffic tuning capabilities:

Real-Time Message Decision-Making, Alerts and Reporting

Capture, interpret and act on data to proactively manage delivery in real time. Auto-generated alerts ping the user when issues arise that require immediate attention; all system actions are summarized for subsequent review.

Real-Time Traffic Shaping

Adjust for domain-specific rules or limits, changing requirements and deferral responses as they happen, with automated traffic shaping that sends every message with an individual set of rules tuned specifically for its unique sending environment.

Live Rule Updates

Stay up to date with the latest ISP rules, policies, bounce and error codes. System rules are continually refreshed, automatically downloaded and installed through the Message System Live Update Service.

Read more about Adaptive Delivery on our website, or download the product brief.