Give new customers or campaigns a deliverability advantage right out of the gate by strengthening your solution with IP warm-up functionality. IP warm-up allows Momentum to automate the use of new IP addresses and ensure they have a good sending reputation.
The module lets you associate a sending IP with virtually any data element — segment, campaign, business unit, domain name, etc. — and regulate the initial sending quantities to avoid damaging the reputation of that IP address with receiving service providers.