Interact 2011: Wow
If you joined us in San Diego last month for Interact 2011, then you know that the first-ever Message Systems user conference was a smashing success. Paradise Point is a stunning venue, we indulged in great food, participated in informative sessions – and mingled with lots of great people. But what struck us most of all was the overall level of engagement from attendees and presenters alike. Everyone was "on" and enthused to be there--from the Tuesday night opening reception through to the off-site dinner on Thursday night and the wrap-up session late Friday morning. more »
A Burgeoning Community
In our last newsletter, CEO George Schlossnagle explained that the company has begun to devote more attention to outreach and fostering a sense of community among our clients and partners. With more than 100 employees spread across three US and four international offices and clients on four continents from multiple vertical markets, keeping everyone on the same page is a bit more challenging. But the rewards of tapping into this diverse and growing knowledge base are greater than ever before too. more »
Message Systems: Excellence in Security by Design
In October, the OTA presented Message Systems with the first-ever "Excellence in Security by Design" award. OTA Executive Director and President Craig Spiezle cited Message Systems' commitment to the success of the initiative, and ongoing efforts to educate stakeholders and the media on the importance of maintaining a secure messaging ecosystem based on OTA guidelines. more »
Measuring Levels of Engagement
by Dave Lewis, CMO
Spend any amount of time with direct marketers and you're likely to hear talk of list size. Most marketers will agree that engaged list size is a far more relevant measure than total list size. Yet lots of email marketers continue to be driven by the size metric alone. What's holding us back is finding agreement on what engaged means, and that's been tough to overcome since the nature and intensity of engagement varies so much by brand and product category. more »
Adaptive Delivery
Adaptive Delivery, our next-generation email delivery management solution, launched in May. An industry first, Adaptive Delivery does what no other technology solution has before — it automatically monitors and tunes delivery parameters in real time, as they occur, to proactively address and solve real email deliverability challenges. With its automated, real-time capabilities, Adaptive Delivery optimizes email delivery rates, safeguards and repairs sender reputations, and dramatically improves overall deliverability management effectiveness. more »
Momentum Command Line Configuration Best Practices in a Clustered Environment
by Tom Mairs, Manager of Solution Engineering
and Tom Cain, Manager of Technical Training
Momentum features a configuration repository that resides on the Cluster Manager (CM). This allows Momentum server nodes to pull configuration updates every minute (from cron). more »
