News & Articles

BtoB Magazine, February 13, 2012

Security, even email security, has always been something left for the IT department to worry about. This is a huge mistake, said Alec Petersen, CTO at Message Systems.
Hacker-proof: Beef up email and database security with these simple steps

BtoB Magazine, February 2, 2012

The days of siloed email messaging are over. Or at least they should be, says Dave Lewis, CMO of Message Systems. Only when there is message convergence, he says, can real engagement and conversion happen.
Achieving Message Convergence

Marketing Magnified / The CMO Council, February 2012

Dave Lewis on a subject near and dear to all CMOs: how to drive near-term revenue while building durable customer relationships that will enable my company to prosper in the future.
One CMO’s View: How Security Relates to Marketing

Washington Post, January 29, 2012

Message Systems of Columbia appointed Ralph Lentz chief revenue officer.
Washington Area Appointments and Promotions

BtoB Magazine, January 5, 2012

Last month in BtoB Magazine, experts provided advice on how to initiate an effective data breach plan. This month, Dave Lewis, CMO of Message Systems, offers further guidance on how to establish an effective company plan.
Developing a Data Breach Plan, Part Two

DirectMarketingIQ, December 2011

In this chapter of Hitting the Inbox, Dave Lewis, Message Systems CMO, explains how to calculate the ROI gained by every email delivery rate point you gain. Your potential gain may be greater then you think!
Email Deliverability and the Marketer’s ROI

BtoB Magazine, December 1, 2011

In November, FBI investigators executed Operation Ghost Click, one of the largest spam botnet takedowns in history. The operation effectively eliminated one of the largest spam sources in the world, and its corresponding malware, which had infected millions of computers worldwide.
Developing A Data Breach Plan

Deliverability.com, November 21, 2011

Today's most dangerous forms of messaging abuse are no longer the broad, indiscriminate attacks of the past, flooding ISPs with spoofed email in hopes that some would catch subscribers unaware. Such attacks still occur, but more troubling are the highly sophisticated “spear phishing” schemes aimed at specific individuals and organizations that reflect an intimate knowledge of our ecosystem, how it works and the roles and relationships of its players.
Start Thinking Like An ISP

eM+C, November 18, 2011

In its relatively brief history, email marketing has survived two “near death” experiences — the wholesale blocking of bulk mailers and the myriad laws that led to CAN-SPAM.
3 Near-Death Experiences for Email Marketing

Mobile Commerce Daily, November 17, 2011

What has been our industry's response to the dangerous Foxy Loxy in our midst – the spear phisher who damages our brands and destroys the trust relationships that underpin our ecosystem, using stolen credentials and hijacked reputations?
How Brands Should Respond To Eroding Consumer Trust from Data Breaches

Mobile Commerce Daily, November 16, 2011

Trust is central to all we do in email today. And it will be even more important as we move into a communication environment that is increasingly mobile, cross-channel and interactive, where data must be captured, transmitted and applied in real time.
Data Breaches And The Erosion Of Consumer Trust In Brands Pt. 1

TMCNet, October 26, 2011

Kaixin001, one of the fast growing social networks in China, has selected the Message Systems Momentum platform to power its unified messaging operations.
Kaixin001 Modernizes Messaging Infrastructure Using Unified Messaging Systems

Messaging News, October 7, 2011

For years, the virtually free and anonymous nature of email has opened the door to spam, spoofing and a host of other negligent, abusive and criminal behaviors. ISPs have been aware of these issues for years, but now it's clear that marketers must also take responsibility to prevent email abuse. In Messaging News, Message Systems CMO Dave Lewis explains why email authentication is critical for senders and receivers alike.
Email Accountability: A Vision Worth Pursuing?

Messaging News, September 15, 2011

Message Systems CMO Dave Lewis explains how marketers will need to shift their thinking as the classic customer touchpoints—Web, call centers, retail point-of-sales, email—are rapidly joined by Facebook, Twitter, mobile devices and more. In the wake of customers' growing adoption of the latest messaging technologies, marketers in turn need to adopt new e-marketing practices and processes.
Connectivity and Commerce: Today's Messaging Mediums Force the Evolution of E-Marketing Practices

Mashable, September 9, 2011

As digital conversations migrate to smartphones and social networks, business will need to rethink their messaging processes and systems. Crucially, they'll need to have an intelligent messaging capability that can interface with multiple backend systems and handle outgoing and incoming messages in multiple formats: email, SMS/MMS text, and more. By Message Systems President and CEO George Schlossnagle.
Why Businesses Must Adopt a Multi-Channel Messaging Strategy

Giga OM, July 20, 2011

The fastest-growing deal-of-the-day site in Latin America relies on Message Systems Momentum to handle its massive daily email needs. At present, the company sends more than 20 million emails every day. A secure, reliable messaging capability is hugely important to Peixe Urbano's business, since some 60 percent of its sales come directly from its emails alone.
Peixe Urbano brings daily deals to Brazil — and beyond

eM+C, July 8, 2011

How ESPs need to approach clients whose practices may put them and others at risk.
Managing Risky Client Practices and Ensuring System Security

Deliverability.com, June 3, 2011

New approaches to delivery optimization, and provide a description of Message Systems Adaptive Delivery technology.
Empowering a Proactive Approach to Deliverability Management

Cryptzone, June 2, 2011

People who use Gmail for the email processes have been told of a data security attack on the system.
Google reveals data security breach on Gmail

DM News, June 1, 2011

Theft of customer email addresses made headlines across mainstream media multiple times in the last few months, and it may not be as uncommon an occurrence as some believe.
Data breaches at ESPs spread security concerns throughout marketing sector

Cryptzone, May 31, 2011

Businesses concerned about their email security have been told of the problems associated with "spear-phishing".
Email security: 'Beware of spear-phishing'

Washington Post, May 29, 2011

Message Systems of Columbia has enhanced its Adaptive Delivery e-mail management software to automatically monitor and tune e-mail delivery parameters in real time.
Washington-area business diary for week of May 30

TechNewsWorld, May 28, 2011

Allowing compromised accounts to run rampant in your infrastructure fundamentally damages your business and the trust your clients put in you.
Sniffing Out a Scam: Real-Time Detection's Role in Battling Data Breaches

ClickZ, May 23, 2011

While email is the most cost-effective marketing tool, it is this lack of financial friction that also makes the channel susceptible to spam. Often delivery issues are the fault of the email marketers, namely those that fail to practice list hygiene. David Daniels interviews Message Systems CMO Dave Lewis, the first "deliverability Czar" for an ESP, to get his perspective on email deliverability.
The State of Deliverability | Download the Complete Interview

Social Times, May 17, 2011

This is the conclusion of guest blogger Carrie Scott's exploration of message convergence. Scott is Director of Product Marketing at Message Systems, Inc.
Making Message Convergence Work For Your Business

Social Times, May 16, 2011

Delivering the right message to customers at the right time and place is a time-honored direct marketing precept, yet achieving right-time message delivery has always been an elusive goal.
Your Customers Have Mobilized. How About You?

Deliverability.com, May 13, 2011

Industry efforts to develop automated solutions to deliverability challenges have met with limited success over the years. That's beginning to change as technologies become progressively more powerful and techniques more effective.
Looking Toward The Next Generation Of Delivery Solutions

Mobile Commerce Daily, May 5, 2011

The most obvious advantages of mobile are immediacy, intrusiveness and interactivity – all crucial in a customer-care context, according to a senior executive with history in direct and interactive marketing.
Why Mobile Is A Silver Bullet For Customer Care

Mobile Marketer, May 5, 2011

The most obvious advantages of mobile are immediacy, intrusiveness and interactivity – all crucial in a customer-care context.
Why mobile is a silver bullet for customer care

WebProNews, April 21, 2011

The Online Trust Alliance (OTA) has announced what it is calling the "Security by design" framework and related guidelines in response to recent data breaches of email marketing firms.
Epsilon And Other Data Breaches Prompt OTA Action

TMCnet, April 21, 2011

Message Systems has added new capabilities to its products that are essential for supporting customer communications in the mobile world.
Hosted Exchange: Message Systems Adds New Capabilities in Mobile Momentum and Message Scope

TMCnet, April 15, 2011

Message Systems, a provider of software solutions and services for digital communications needs, announced two new product essentials – Mobile Momentum and Message Scope for supporting customer communications in the mobile environment.
Message Systems Announces Products For Customer Communications In Mobile Environment

Mobile Marketer, April 15, 2011

Ad:tech exhibitors were delighted at the fact that so many attendees asked questions about mobile and why and how it should be incorporated into a company's mobile marketing mix.
Ad:tech exhibitors in tandem: Mobile crucial element of marketing mix

Mobile Marketer, April 13, 2011

A common refrain among the attendees is the progress made by mobile and its growing acceptance as a key component in the multichannel marketing mix. Also discussed were skiing, cricket and bath towels.
What's happening at ad:tech San Francisco 2011?

Direct Marketing News UK, April 6, 2011

Most businesses are not taking advantage of cross-channel messaging, according to George Schlossnagle, messaging expert and CEO of Message Systems.
Brands need more cross-channel messaging

Mashable, April 5, 2011

Cross-channel messaging has become the norm for billions of mobile phone users worldwide. But outside of social media and cloud services providers, few companies are really participating in these kinds of interactions with their customers. By Message Systems President and CEO George Schlossnagle.
Why Cross-Channel Messaging Is Crucial to Reaching New Consumers

Help Net Security, March 25, 2011

The argument that maintaining reputation in the IPv6 environment will be impossible is wrong. Yes, IPv4 reputation tracking techniques won't translate directly into IPv6, but why should that be the only option?
Help Net Security

Messaging News, March 21, 2011

For marketers, deliverability has become a game of finessing the rules, testing the margins of best practices and negotiating acceptance of their messages with the ISPs, sometimes with the aid of reputation services but often without them. Enter Facebook's Social Inbox. In one fell move, Facebook has changed the rules of the game.
What Facebook's Social Inbox Means to the Future of Digital Messaging

TMCnet, February 25, 2011

Message Systems, a provider of messaging technology solutions, announced growth in 2010, achieving a 28 percent revenue increase over 2009.
Message Systems Reports Financial Results for 2010

1to1 Media, February 16, 2011

Delivering meaningful content at the right time and in the channel that's most contextually relevant requires message convergence.
The Next CMO Challenge: Staying Connected with Customers

BtoB Online, February 10, 2011

What is message convergence? Message Systems, a provider of message management solutions, and the Relevancy Group, a provider of digital marketing consulting and research, answer this question in a white paper released at the end of last month, "Preparing for Message Convergence: Prescriptive Advice for the CMO and Senior Management."
Preparing for Message Convergence

Messaging News, February 3, 2011

If we are to be wise in the outlook for 2011, what should we be focusing on? Messaging News put this question to several messaging insiders and the responses are as varied as the messaging field itself.
What to Focus on in 2011: Web Security, Outbound Controls, Social Media Security, and Next Generation Threats

eM+C, January 28, 2011

Online communications have fundamentally altered how we interact with each other.
How Message Convergence Leads to More Profitable Customer Relationships

Mobile Marketer, January 18, 2011

Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all, according to a report by The Relevancy Group and Message Systems.
Mobile is key for brands to achieve message convergence

EquiMedia, January 5, 2011

Email marketers have been urged to consider how they might go about improving deliverability.
Email marketers must improve deliverability

BtoB Online, January 3, 2011

Making sure every message reaches the inbox of the intended recipient is a key goal for every e-mail marketer. But a surprising number of e-mails sent by legitimate marketers are still not reaching inboxes.
E-mail Marketing: Getting Beyond Deliverability

Mobile Marketer, January 2011

Mobile Marketer's 2011 forecast of where the mobile industry is headed in 2011, including the one of the biggest upcoming shifts — message convergence.
Mobile Outlook 2011

Baltimore SmartCEO, January 2011

An interview with Message Systems CEO George Schlossnagle discusses finding a funding parter that shares Message Systems' philosophy on pragmatic growth, good team chemistry, and the desire to add value to the business.
Capitol Infusion

Email Marketing Reports, November 10, 2009

In this article by Mark Brownlow on the future of deliverability, Message Systems is mentioned in a quote by Jeremy Saibil, Director of Deliverability at Campaigner, alongside some of its competitors as a "large filtering company" that provides email security for a number of B2B mailboxes. Future of Deliverability: Sender Reputaton and B2B Email Marketing

Earthtimes, October 29, 2009

This release announces the appointment of Message Systems CMO, Dave Lewis, to the Board of Directors for The Online Trust Alliance. OTA Appoints Visionaries in Privacy, Security and eCommerce to Board

DMNews, October 26, 2009*

In this year's Email Marketing Guide, contributing writer and Message Systems CMO, Dave Lewis explores how email marketers can optimize deliverability with the promise of "Adaptive Delivery". Essential Guide to Email

ClickZNews, October 26, 2009*

In this Q&A, writer Jeanniey Mullen asks Messages Systems CMO, Dave Lewis, to offer insight on the future of e-mail marketing. The Future of E-Mail

DMNews, September 16, 2009*

In this article, Dianna Dilworth discusses why nonprofit organization, Causes, has selected Message Systems to power its e-mail deliverability across all of its sending platforms, including Facebook. Causes Selects Message Systems for Email Delivery

MarketWatch, September 14, 2009

This release, announcing that the Online Trust Alliance (OTA) and eco the German Internet Business Association released joint research on German efforts to protect consumer's data and privacy at the 7th Annual German Anti-Spam Summit, mentions Message Systems as a member of the Board and Steering Committee. German Banks Lead Worldwide Efforts in Protecting Online Users

BtoB Magazine, September 10, 2009*

In this article, contributing writer and CMO of Message Systems, Dave Lewis offers and in depth look at how e-mail marketers can improve ROI in their e-mail campaigns. How can e-mail marketers improve ROI in their e-mail campaigns?

Mobile Marketer, August 26, 2009*

An updated look at the evolving mobile landscape by Message Systems' CMO Dave Lewis and David Harvey, Vice President of Business Development. Migration to new messaging formats affects mobile marketers

MobileMarketer, August 20,2009*

In this article by Dan Butcher, Message Systems CMO Dave Lewis is interviewed along with several other industry experts on why email marketers must optimize email for cross-platform performance. Email Marketers Must Mobile-Optimize Their Messages

DM News, August 19, 2009

Message Systems is mentioned in an article by Dianna Dilworth discussing Knotice being selected to power the e-mail marketing communications of American Sale. American Sale Partners with Knotice

1to1 Magazine, August 7, 2009*

In this article, contributing writer and Message Systems CMO, Dave Lewis offers insight into the future of digital messaging. The Future of Digital Messaging

Messaging News, July 30, 2009*

In this article, contributing writer Message Systems President & CEO, George Schlossnagle offers an in depth look at the evolution of digital communications used by consumers. Evolution of Message Management

XCHANGE Blog, July 29, 2009*

In this XCHANGE blog post, Catherine Foster, Director of Product Marketing for Message Systems, discusses the true costs of email outages. The True Cost of Outages

DMNews, July 14, 2009*

In this article, Dianna Dilworth explores why Delivra, a leading email marketing service provider, selected Message Systems to enhance its message management capabilities.Inbox Insider: Delivra, Message Systems Partnership

Genius.com Blog, June 22, 2009*

In this blog entry, Franck Martin of Genius.com discusses how the Message Systems solution fits their needs.

Modern Message Transfer Agent

TMCnet, June 10, 2009*

In this article, Anil Sharma discusses why Comendo, an IT security service provider in the Nordic region, selected Message Systems to manage and secure its email and messaging service offerings.

Comendo Selects Message Systems to Manage Service Offerings

DMNews, June 5, 2009*

In this article, Dianna Dilworth explores why SchoolMessenger, a digital message delivery platform for schools, selected Message Systems' for their e-mail delivery services.

School Messenger partners with Message Systems for email delivery

MarketingProfs.com, June 2, 2009

In this article by Ruth P. Stevens, Dave Lewis, CMO of Message Systems, is quoted for his perspective on the best approach to permission policies for marketer's email communications.

Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Base

BtoB Magazine, May 21, 2009

In this article, contributing writer and Message Systems CMO, Dave Lewis offers e-mail marketers insight on how to improve ROI in their e-mail campaigns.

How can e-mail marketers improve ROI in their e-mail campaigns?

B2B Marketing for Faster Sales Blog, May 14, 2009

Message Systems is mentioned in a blog post by Parker Trewin discussing Genius.com recently becoming a member of MAAWG.

The third pillar of email deliverability

ClickZ News — May 6, 2009

This news brief by Enid Burns highlights the recent partnership between Message Systems and Adknowledge that allows ad insertion into Webmail interfaces.

Execs & Accounts: Bizo, GSI Commerce, Sapient — ClickZ

ChannelWeb — May 4, 2009

Message Systems CEO, George Schlossnagle is quoted in an article by Stefanie Hoffman for his perspective on how phishing attacks are exploiting the swine flu scare.

Phishing Attacks Exploit Swine Flu Scare

iMedia Connection — April 17, 2009 *

In this article, contributing writer and Message Systems CMO, Dave Lewis gives marketers an in depth look at how to avoid email fatigue.

How to avoid email fatigue

DM News — April 8, 2009 *

This article by Dianna Dilworth focuses on the Message Systems 3.0 release, which is designed to "help to make it easier for marketers to deliver their messages."

Message Systems upgrades platform to help marketers get delivered

BtoB — April 6, 2009

Message Systems cited in this article by Kate Maddox as a new client of Traction, winner of the interactive category in this year's Top Agencies Special Report.

Top interactive agencies benefit from shift online

ClickZ News — March 1, 2009

This news brief by Enid Burns explores why Genius.com selected the Message Systems platform to bolster its position in demand-generation solutions.

Execs & Accounts: Bizo, GSI Commerce, Sapient

DM News — February 26, 2009 *

In this article, Dianna Dilworth discusses Genius.com selecting Message Systems to meet increases in deliverability product demand from customers.

Genius.com partners with Message Systems

CNET News — February 17, 2009 *

This article by Don Reisinger focuses on the launch of the Message Systems partnership with Image Analyzer, the "first message management service to combat the transmission of illegal and inappropriate images sent via email and wireless messaging."

Webware Radar: Message Systems launches illegal image analyzer

DM News — February 10, 2009 *

Dianna Dilworth explores why VerticalResponse selected Message Systems' message management platform to power its email deliverability. Message Systems Barry Abel is quoted on the value of ROI for small companies.

VerticalResponse partners with Message Systems for deliverability and compliance

eMarketing + Commerce — February 13, 2009 *

In this article, contributing writer and Message Systems CMO, Dave Lewis offers insight as to the importance of four best practices when using email subscriptions for data capture.

4 Best Practices When Using E-mail Subscriptions for Data Capture

BtoB Magazine — February 12, 2009 *

In this article, contributing writer and Message Systems CMO, Dave Lewis takes an in depth look at how marketers can best use e-mail marketing to build brand loyalty.

Question: How can marketers best use e-mail marketing to build brand loyalty?

ClickZ News — February 9, 2009

In this news brief, Enid Burns talks about why VerticalResponse selected Message Systems to manage their email deliverability.

Execs & Accounts: Big Fuel, Pandora, Cadient

TMCnet — January 16, 2009

This article by David Sims cites selection of Message Systems by Infusionsoft for message management.

Infusionsoft Guarantees Doubled Sales for New Small Business Clients

B2B — January 2, 2009

Message Systems CMO Dave Lewis provides insights on opt-in policies for B-to-B marketing e-mail.

4 Best Practices When Using E-mail Subscriptions for Data Capture

Destination CRM — January 1, 2009 *

Message Systems VP of Field Operations Barry Abel perspective on the role authentication is playing in the industry in an article by Jessica Tsai.

Email: What's Inside?

DIRECT — January 1, 2009

In article by Ruth Stevens, Message Systems CMO Dave Lewis provides his perspective on business marketers' decision to apply opt-in policies to e-mail.

E-mail, Anyone? | Business marketers can get their messages out to more customers

TMCnet — December 3, 2008

David Sims writes about why Message Systems was selected by Infusionsoft for its message management needs.

Infusionsoft Picks Message Systems' Software for SaaS Application

InternetRetailer.com — December 2, 2008

This article discusses why e-retailers are seeking more data from their customers at e-mail sign-up, according to a recent Retail Email Subscription Benchmark Study sponsored by Message Systems.

E-retailers seek more data at e-mail sign-up

Email Experience Council Blog — November 19, 2008 *

This blog post explores an emerging trend toward richer subscription processes and quotes Message Systems CMO Dave Lewis for his perspective on the value of brand loyalty.

2008 Retail Email Subscription Benchmark Study: Executive Summary

Messaging News — October 2008

In this article, Stephanie Jordan examines the evolving technology behaviors and preferences of customers. Message Systems CMO Dave Lewis talks about what marketers can do to keep up.

Targeting the Technology-Wise Customer