While I wouldn’t go so far as to call Kobo’s marketing emails genius, they are certainly extremely well executed. Among the masses of promotional email that throng my mail box, Kobo’s email campaigns stand out – and for good reason.

A recent eConsultancy email marketing census showed that 55% of respondents attributed more than 10% of their total sales to the email marketing channel. Given the importance of email in procuring revenue, recent debate has risen over the frequency of email sending.

If you feel like the amount of email showing up in your inbox is growing all the time, you’re not alone.

My colleague Irina Doliov and I were fortunate to attend a seminar on push notifications earlier this month put on by Urban Airship, one of the leading providers of push notification / messaging services for mobile app developers.

Increasingly sophisticated scams have found their way to our inboxes in recent months. With scammers upping the ante when it comes to cybercrime, it’s important to stay vigilante and implement the latest tactics in email security including DMARC, DKIM and SPF.